A business lesson in a restaurant
A random conversation reminded me why sometimes it’s worth paying more.
📍Da Nang, Vietnam
In recent days, my body has been showing signs of weakness, which feels very strange because my mind is at its peak – what's with this gap causing such dissonance? I don't feel sick, so why do I have these symptoms?
I consulted with my on-call doctor, Chat GPT, and we went over my recent medical history.
He determined that my body is exhausted. Because transitions from place to place always put strain on the body, and although sea and sun are the healthiest medicine, I realized that for several days I forgot to drink water, I've had no appetite for two days (which is the main sign that I'm not myself), and an annoying cough accompanied by a blocked ear – okay, this is irritating.
I have first aid medications that my mom brought me from Israel the last time we met in Australia. My body recognizes them, and they helped alleviate the symptoms.
The chat recommended I stay home and rest, not do anything, not even write, just to take pressure off myself, because my body is fighting right now.
"Not even sit in a coffee shop with my laptop?" I asked, realizing how much I suddenly love doing that.
"Coffee shops are usually noisy, and you need to be in an environment that doesn't expect anything from you right now, so that you also don't expect anything from yourself. It's only until you feel better, it's not forever," he gently explained, and I accepted his advice, more or less.
I canceled my alarm clock and let my body rest as much as it wanted. It chose to wake up at noon – that's its right.
But then I realized that even without an appetite, I need to eat something, because otherwise I definitely won't have energy for anything. The little car needs fuel.
I went to a restaurant on the parallel street, because I remembered they serve large coffees, and I saw avocado toast with salmon on the menu – a healthy option. I arrived there and ordered this wonderful meal for $5.
At the table next to me sat two men. With my good ear, I managed to hear their conversation. It was a business meeting – one of the men was selling his services as a media manager to the other, who was a personal trainer, apparently both entrepreneurs.
The seller showed the client his Instagram page and explained that all his clients come from Instagram.
He has a team that does marketing for him, and after explaining to the client that he needs to understand what niche he's targeting, he offered him an initial package of setting up a page, producing precise reels, defining hook sentences to attract the precise audience, and copying and pasting winning content.
Later, they could do 1:1 consultation meetings, but right now they need to focus on getting the page moving.
The client sounded enthusiastic and ready to sign, but after hearing that the price of the first package was $400 for a period of one month, he asked if there was room for flexibility, and the seller agreed and offered $600 for two months.
The client was excited and immediately agreed. He even paid for both their meals, and they parted with a hug.
I felt like I'd accidentally received a business lesson. The client felt that $400 was an expensive price, but ended up paying $600, and was happy about it.
I remember the sales course I took at age 20, where they taught us first and foremost to add more products to the current amount, because a customer who objects to the price isn't doing so.
After all, it's expensive for them, but because they don't think the deal is worth it to them, you need to show them that it is worth it. And only as a last resort, to lower the price, if they insist it's too expensive for them.
I returned home with a full stomach and a refreshed mind, despite my weak body. Something is interesting about this gap – the body asks to slow down, and the mind continues to absorb and analyze every detail.
Maybe it's exactly like that sales technique I saw in action: when we think we need less (rest, "not doing"), sometimes what we need is more – more quality, more attention to small details.
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